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HELP & USER GUIDE
— GoVenture Digital Marketing

1. About GoVenture Digital Marketing

  • An engaging and realistic training experience that uses story, video, and simulation.
  • Ideal for learners of all ages and levels.
  • Integrated skill assessment.

 

2. Learning How to Play

 

3. Saving Your Progress

  • Your progress is automatically saved online while you play.  
  • You must have an active Internet connection.

 

4. Resetting Your Simulation

  • Resetting a simulation means starting over again.

  • When a simulation is reset, all history for the simulation will be deleted permanently for you and your instructor.

  • You may have the option to reset your simulation on your own, or you may have to contact your instructor. When you choose your Group number to play, you may be given the option to RESUME or START OVER — starting over is a reset.  If you do not see the option to START OVER, then you must contact your instructor to request that they reset your simulation. Your instructor can do so using their dashboard under Groups & Reports > Reset Student.

 

5. Learning Resources

  • Glossary, book, videos, and more learning resources are available and included in your subscription.
  • You must be logged in to view this content.
  • View learning resources

 

6. Marketing Content Creator

An activity where you practice creating your own marketing content to sell a good or service. This includes identifying the product, consumer profile, brand, and marketing strategy and then designing a website, landing pages, and various advertisements. 

This activity is normally done after the Simulation has been completed and is assessed manually by your instructor. Your instructor may or may not assign this activity to you.

Completing the Activity

    • Your instructor may choose a good or service for you or may allow you to choose your own. You must create marketing content to promote this product.

    • Content includes 1 item each of the following:
      • Product Description & Image
      • Consumer Profile (just one profile for simplicity)
      • Brand
      • Marketing Strategy
      • Website

    • Your instructors will assign a specific quantity of each of these content items:
      • Landing Pages — destination for ad clickthroughs
      • Banner Ads — for websites
      • Search Ads — for search engine results
      • Shop Ads — for ecommerce websites and search engines
      • Social Ads — for social media
      • Email Ads — for email messaging
      • Audio Ads — for radio and music apps
      • Video Ads — for television and video platforms

 

All of the content items above can be completed using the Marketing Content Creator interface. A video tutorial is available. Refer to the Digital Marketing Superhero Book and Glossary for more details on the content items listed above.

Images

You will need to source images elsewhere and then upload them to the Marketing Content Creator interface wherever you see a Select Image button. Be sure to consider image and trademark copyrights. Copyright laws in certain countries allow copyrighted images to be used in limited circumstances for non-commercial educational purposes under the Fair Use doctrine.

Audio & Video

Audio and Video ads only require you to write text scripts. However, your instructor may require you to also produce audio and video media. If so, the Marketing Content Creator interface includes a field for you to add a link to an external audio or video file hosted on the Internet. You may include this link, but cannot upload source files.

Use of Artificial Intelligence

Ask your instructor if you are permitted to use Artificial Intelligence to create text and images.

Tutorial Quiz

You must watch the Tutorial Video and complete the Tutorial Quiz before you begin. The score you earn on the Quiz is for you only and is not shared with your instructor. You cannot retake the Quiz in the current Group, but will have to take another quiz if you join a new Group.

Instructor Feedback

Your instructor may or may not choose to provide feedback on your individual content items.  If your instructor provides feedback, you can view it and reply if you choose. Note that the texting system provided is not real-time chat, which means you must navigate away from the content item you are currently viewing and then return to have the chat messages update with the latest.  Note also that instructors are not notified by email or other method if you post a text message, which means the instructor must choose to go to their GoVenture dashboard to discover new messages you may have sent them.  Similarly, you are not notified by email or other method if an instructor posts a message for you — you must go to your Performance Report to discover new messages.

Assessment

Instructors can view your content items and provide assessment. Instructors have the option to post text feedback for each content item and the overall activity. You are able to read and reply to this text feedback.

 

If you have a technical problem that needs to be resolved — contact us